INSTITUTIONAL CHANGES IN THE FORMS AND CHANNELS OF TRADE IN AGRI-FOOD PRODUCTS
Abstract and keywords
Abstract (English):
The article provides an overview of institutional changes and outlines new approaches that are being tested in the retail sector using the example of food products. Structural transformation concerns all processes, not only the internal organization of trade, but also the forms of interaction with suppliers of food products and their customers. The introduction of a platform type of interaction between producers and buyers has led to the spread of electronic forms of sale of products of farms and consumer cooperatives in large retail chains (Pyaterochka, Magnit) on the principle of "store within a store" in the regions. The Farmer's Island project, implemented with the support of the SME Corporation and regional authorities, is gaining popularity in the country's regions. In 2025, 92 "islands" were established in 36 regions, involving more than 700 small producers of agricultural products and ready-made food. A study of structural transformation revealed that retail trade has undergone

Keywords:
retail trade, retail chains, sales channels, agri-food products
References

1. Costs of production and sale of products (goods, works and services) of organizations (legal entities) in the Russian Federation in 2021 in terms of types of economic activity. – URL: //http:www.gks.ru (accessed 05.11.2025).

2. Rodionova O.A., Semenova E.I., Kibirov A.Ya. and others. Interaction of business entities and equivalence of relations in agri-food chains. – Moscow : OOO "Sam Polygraphist" , 2024. – 268 p. – ISBN 978-5-00227-315-7. – EDN ESKTXO.

3. Information agency Info Line. The database of the TOP 200 FMCG retail chains in Russia. The first half of 2025". – URL: https://inforetail.ru/#methods (accessed 23.10.2025).

4. Retail.ru . To the retailer and supplier. – URL: https://www.retail.ru / interviews/ vladislav-kurbatov-pyatyerochka-budem-povyshat-operatsionnuyu-effektivnost-chtoby-investirovat-v-tse (accessed 11/10/2025).

5. SME Corporation. Support for food suppliers. Farmer's island. – URL: https://msp.ru/services/development/fermerskiy-ostrovok/promo/ysclid = mi4olbyh3j949338328/ (accessed 07/01/2025).


Login or Create
* Forgot password?