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the article presents the results of the formation of methodological foundations for managing enterprises of retail trade in non-food consumer goods. The regulatory framework governing economic activity in the field of trade in non-food goods is analyzed. A structural and logical diagram of business processes of a retail enterprise of non-food goods is formed. Approaches to the formation of a comprehensive (universal) non-food product offer by specialized trading enterprises are substantiated. An algorithm for increasing the economic efficiency of business processes of economic activity of enterprises of retail trade in non-food goods is developed.
retail trade, non-food goods, business processes, competitiveness
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