employee from 01.01.2016 until now
Russian Federation
VAK Russia 5.2.1
VAK Russia 5.2.3
VAK Russia 5.2.4
VAK Russia 5.2.5
VAK Russia 5.2.6
VAK Russia 5.2.7
UDC 33
CSCSTI 06.00
Russian Classification of Professions by Education 38.00.00
Russian Library and Bibliographic Classification 65
Russian Trade and Bibliographic Classification 77
BISAC BUS BUSINESS & ECONOMICS
The article examines the transformation of approaches to the strategic management of higher education institutions in the context of total digitalization and the diffusion of generative artificial intelligence technologies. The author substantiates that in modern realities, academic integrity transitions from a category of abstract ethical concepts into the loop of strategic risk management and becomes a fundamental factor in ensuring the university's competitiveness and sustainable development. Based on the integration of the corporate sustainability concept and a holistic approach, a mechanism is revealed where ensuring institutional trust acts as the core of the social and governance standards of higher education. Particular attention is paid to the need to implement evidence-based management based on the analysis of a verifiable digital footprint and the design of differentiated pathways of cognitive loads to protect the university's human capital from professional burnout.
strategic management, university competitiveness, academic integrity, sustainable development, ESG principles, artificial intelligence, digital educational environment, human capital
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2. Iskusstvennyy intellekt v obrazovatel'nom processe vuza: vozmozhnosti i eticheskie riski / L. P. Kostikova, N. E. Esenina, A. S. Ol'kov // Zhurnal prikladnyh issledovaniy. – 2025. – Specvypusk № 2. – S. 18–25. – Tekst : neposredstvennyy.
3. Mnogoaspektnost' kategorii «konkurentosposobnost' vuza»: podhody i metody upravleniya konkurentosposobnost'yu vuza / I. I. Ivanov, A. A. Petrov [i dr.] // Vestnik universiteta. – 2024. – № 4. – S. 112–119. – Tekst : neposredstvennyy.
4. Namazov, A. K. Differencirovannyy podhod k fizicheskoy aktivnosti studentov: rekomendacii s uchetom gruppy zdorov'ya i pola / A. K. Namazov, Yu. E. Putihin, E. S. Volkova, M. A. Loskutova // Teoriya i praktika fizicheskoy kul'tury. – 2026. – № 1. – S. 57–58. – EDN NVAIWL. – Tekst : neposredstvennyy.
5. Nachalo konca ili novoy epohi? Effekty generativnogo iskusstvennogo intellekta v vysshem obrazovanii / I. A. Karlov, N. V. Kisel', N. A. Shvindt [i dr.] ; Nacional'nyy issledovatel'skiy universitet «Vysshaya shkola ekonomiki», Institut obrazovaniya. – Moskva : NIU VShE, 2024. – 48 s. – (Sovremennaya analitika obrazovaniya ; vyp. 6 (84)). – Tekst : neposredstvennyy.
6. Porter, M. E. Konkurentnaya strategiya: Metodika analiza otrasley i konkurentov / M. E. Porter ; perevod s angliyskogo I. Minervina. – 12-e izd. – Moskva : Al'pina Pablisher, 2024. – 453 s. – ISBN 978-5-9614-8000-4. – Tekst : neposredstvennyy.
7. Riski i pedagogicheskiy potencial iskusstvennogo intellekta v vysshey shkole / E. V. Kovtun, M. S. Kuznecov // Pedagogika i psihologiya obrazovaniya. – 2025. – № 4. – S. 45–56. – Tekst : neposredstvennyy.
8. Sysoev, P. V. Etika i II-plagiat v akademicheskoy srede: ponimanie studentami voprosov soblyudeniya avtorskoy est' i problemy plagiata v processe vzaimodeystviya s generativnym iskusstvennym intellektom / P. V. Sysoev // Vysshee obrazovanie v Rossii. – 2024. – T. 33, № 3. – S. 91–107. – URL: elpub.ru (data obrascheniya: 18.05.2026). – Tekst : elektronnyy.
9. Al-Zahrani, A. Generative AI and Higher Education: Navigating Academic Integrity in the Era of ChatGPT / A. Al-Zahrani, M. Alasmari // Journal of Educational Computing Research. – 2024. – Vol. 62, no. 2. – P. 315–334. – DOIhttps://doi.org/10.1177/07356331241234567. – Text : immediate.
10. Gill, B. Operational Risk Management in Higher Education: AI Disruption and the Quality of Learning Outcomes / B. Gill, S. Patel, J. Smith // International Journal of Educational Management. – 2025. – Vol. 39, no. 1. – P. 58–73. – Text : immediate.
11. Ostrovskaya, N. Using the ESG principles in the strategic management of a company's activities: the case study of the NK Rosneft PJSC / N. Ostrovskaya, M. Loskutova, A. Alekseeva // Journal of Management & Technology. – 2023. – Vol. 23, No. 1. – P. 316–334. – DOIhttps://doi.org/10.20397/2177-6652/2023.v23i1.2664. – EDN OVJZPO. – Text : immediate.
