employee
VAK Russia 5.2.1
VAK Russia 5.2.4
VAK Russia 5.2.5
VAK Russia 5.2.6
VAK Russia 5.2.7
UDC 33
CSCSTI 06.00
Russian Classification of Professions by Education 38.00.00
Russian Library and Bibliographic Classification 6
Russian Trade and Bibliographic Classification 7
BISAC BUS BUSINESS & ECONOMICS
The article examines the influence of reputational factors on the socio-economic development of the subjects of the Volga Federal District. Based on a comprehensive methodology combining the analysis of the dynamics of indicators and correlation and regression methods, a non-linear impact of reputational factors on the development of regions is proven. The results demonstrate that the qualitative characteristics of the region's brand have a more significant impact on the parameters of socio-economic development than quantitative indicators. The study confirms the need for a systematic approach to managing the reputational capital of the region as a tool for sustainable development.
regional brand, territorial brand, reputation factors, socio-economic development, Volga Federal District
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