ORGANIZATION AND DEVELOPMENT OF LARGE ONLINE MARKETPLACES IN THE RUSSIAN FEDERATION

Andrey Minakov; Aleksandr Suglobov

doi:10.29039/2500-1469-2025-13-10-230-240

VAK Russia 5.2.1 UDC 339.3 VAK Russia 5.2.3 VAK Russia 5.2.4 VAK Russia 5.2.5 VAK Russia 5.2.6 VAK Russia 5.2.7

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ORGANIZATION AND DEVELOPMENT OF LARGE ONLINE MARKETPLACES IN THE RUSSIAN FEDERATION

Published in Russian Journal of Management · Volume 13, Issue 10 · Pages 230–240 · Rubric: Marketing and management

DOI: https://doi.org/10.29039/2500-1469-2025-13-10-230-240

Received: 31.10.2025 Accepted: 02.11.2025 Published: 15.11.2025

Authors

Andrey Minakov

ORCID

Aleksandr Suglobov

ORCID Scopus ResearcherID SPIN

Andrey Minakov

Academic degree: doctor of economic sciences

Science rang: professor

Moscow Regional Branch of the Moscow University of the Ministry of the Interior of Russia named after V.Ya. Kikotya Professor · Department of Economics and Accounting · Moscow

ORCID

Aleksandr Suglobov

Academic degree: doctor of economic sciences ; doctor of economic sciences

Science rang: professor

Financial University under the Government of the Russian Federation Professor · Department of Accounting, Analysis and Audit · Russian Federation · Москва

ORCID Scopus ResearcherID SPIN

ABSTRACT

The relevance of the study is due to the increasing contribution of large marketplaces Wildberries and Ozon to the formation of the total volume of online sales and trade turnover in Russia. The purpose of the study consists in identifying the main features and development trends of large marketplaces in Russian Federation. Authors show the theoretical aspects of large marketplaces’ working processes, find out that Wildberries and Ozon in 2024 generated more than 70% of the total number of orders and 50% of the total volume of retail online sales in Russia, strengthening their dominance compared to other marketplaces (Yandex.Market, Megamarket, Aliexpress). Large marketplaces make large-scale investments in physical and digital infrastructure, use an ecosystem approach to increase competitiveness, offer inancial and banking services, service packages for the available goods. The dominance of large marketplaces in Russia will remain in future, personalized sales based on digital technologies will become increasingly important. Also expansion into the markets of friendly countries will allow small and medium-sized enterprises to establish export deliveries with lower costs and risks.

KEYWORDS

marketplace, e-commerce, digital platform, aggregator, online sales

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This work is licensed under Creative Commons Attribution-NonCommercial 4.0 International

JATS XML

Chief editor

Aleksandr Suglobov

a_suglobov@mail.ru

Deputy Editor-in-chief

Aleksey S. Mindrin

Publishing editor

Nadezhda Troitskaya

nn2209@mail.ru +7(915)259-03-86

This work is licensed under Creative Commons Attribution-NonCommercial 4.0 International Creative Commons

GOST

Minakov A. V., Suglobov A. E. ORGANIZATION AND DEVELOPMENT OF LARGE ONLINE MARKETPLACES IN THE RUSSIAN FEDERATION // Russian Journal of Management. 2025. no. 10. pp. 230-240. DOI: https://doi.org/10.29039/2500-1469-2025-13-10-230-240. (Date of access 25.09.2026).

MLA

Andrey Minakov, Suglobov A. E.. "ORGANIZATION AND DEVELOPMENT OF LARGE ONLINE MARKETPLACES IN THE RUSSIAN FEDERATION." Russian Journal of Management 13.10 (2025): 230-240. DOI: https://doi.org/10.29039/2500-1469-2025-13-10-230-240.

APA

Minakov A. V., Suglobov A. E. (2025). ORGANIZATION AND DEVELOPMENT OF LARGE ONLINE MARKETPLACES IN THE RUSSIAN FEDERATION. Russian Journal of Management, 13(10), 230-240. https://doi.org/10.29039/2500-1469-2025-13-10-230-240

Chicago

Andrey Minakov, Suglobov A. E.. "ORGANIZATION AND DEVELOPMENT OF LARGE ONLINE MARKETPLACES IN THE RUSSIAN FEDERATION." Russian Journal of Management 13, no. 10 (2025): 230-240. https://doi.org/10.29039/2500-1469-2025-13-10-230-240.

WIKI

{{cite journal | author = Minakov A. V., Suglobov A. E. | title = ORGANIZATION AND DEVELOPMENT OF LARGE ONLINE MARKETPLACES IN THE RUSSIAN FEDERATION | journal = Russian Journal of Management | year = 2025 | volume = 13 | issue = 10 | pages = 230-240 | doi = 10.29039/2500-1469-2025-13-10-230-240 }}

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