employee
Diplomatic Academy of the Russian Foreign Affairs Ministry (Kafedra gosudarstvennogo upravleniya, professor)
employee
Moscow, Moscow, Russian Federation
VAK Russia 5.2.1
VAK Russia 5.2.3
VAK Russia 5.2.4
VAK Russia 5.2.5
VAK Russia 5.2.6
VAK Russia 5.2.7
UDC 35
CSCSTI 10.00
Russian Classification of Professions by Education 38.03.02
Russian Library and Bibliographic Classification 6505
Russian Trade and Bibliographic Classification 78
BISAC BUS042000 Management Science
This article examines the formation of civil servant images in the Russian Federation amid the transformation of public administration and the digitalization of the information space. The image of a civil servant is considered as a combination of professional, moral, and communicative characteristics, as well as an element of the state's political image, influencing public trust in public institutions. The relationship between the individual professional image of an employee and the institutional reputation of government bodies is explored. Particular attention is paid to the impact of digital communications, mass media, and social media on the perception of the civil service. Based on an analysis of Russian legislation and contemporary political science research, the need for a comprehensive state policy to foster a positive image of civil servants is substantiated as a prerequisite for strengthening citizen trust, improving the effectiveness of public administration, and ensuring Russia's sustainable political development.
civil servant, image of civil service, public administration, public trust, public authority, digitalization, political image of the state, strategic communications, professional ethics, personnel policy
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