employee from 01.01.2016 until now
Russian Federation
VAK Russia 5.2.1
VAK Russia 5.2.3
VAK Russia 5.2.4
VAK Russia 5.2.5
VAK Russia 5.2.6
VAK Russia 5.2.7
UDC 33
CSCSTI 06.00
Russian Classification of Professions by Education 38.00.00
Russian Library and Bibliographic Classification 65
Russian Trade and Bibliographic Classification 7
BISAC BUS BUSINESS & ECONOMICS
The article examines the transformation of approaches to managing the competitiveness of higher education institutions in the context of digitalization through the prism of the ecosystem approach. The author substantiates that the key factor in the sustainability of a modern university is the synergy between flexible short-term educational programs (micro-credentials) and long-term digital talent development strategies. The paper reveals a management mechanism in which short-term programs serve as a tool for rapid response to labor market demands and initial recruitment of promising human resources, while talent development and retention strategies ensure the accumulation of the university's intellectual capital. Particular attention is paid to the use of data and the digital footprint of students to design individual learning pathways within an open research and educational ecosystem.
university competitiveness, ecosystem approach, short-term educational programs, micro-credentials, talent management, digitalization of education, talent development, talent retention
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