00537naa#a2200169#i#450# EN\RIOR\bibl\97272 20251001213304.3 2500-1469 20250924b2025####ek#y0engy0150####ca RU Indicators for evaluating the effectiveness of an organization's e-commerce activities Journal article Moscow Publishing Center RIOR 2025 11 с. Journal article local Маркетинг. 339.138 Zaharychev Evgeniy Anatol'evich rusjm.ru