@article{Tsybulskaia2025planning,
author={Tsybulskaia, L.A. and Egorkina, T.A. and Elistratova, A.I. and Semenov, M.V.},
title={PLANNING AND MANAGEMENT OF THE COMPANY’S MARKETUNG ACTIVITIES},
journal={Russian Journal of Management},
publisher={Publishing Center RIOR},
year={2025},
pages={42-54},
volume={13},
issue={3},
}