%0 Journal Article
%T BUILDING COMPANY'S MARKETING COMMUNICATIONS IN A DIGITAL ENVIRONMENT: THEORETICAL, METHODOLOGICAL AND APPLIED ASPECTS
%A Suglobov, A.E.
%A Karimov, B.N.
%K marketing communications, digital marketing, integrated marketing communications, customer journey, CRM system, personalization, content strategy, end-to-end analytics, KPI
%J Russian Journal of Management
%D 2026
%N 
%P 15
%I Publishing Center RIOR