TY  JOUR
TI  EXPANDING THE SCOPE OF MARKETING RESEARCH THROUGH DIGITALIZATION
KW  marketing research
KW  online research
KW  A/B testing
KW  UX testing
KW  digital platforms
KW  consumer behavior
JO  Russian Journal of Management
AU  Diesperova, N.A.
PY  2026
IS  
PB  Publishing Center RIOR