TY  JOUR
TI  Efficiency Metrics and Consumer Behavioral Factors in the University Digital Brand Management System
KW  university digital brand
KW  educational services marketing
KW  consumer behavior
KW  efficiency metrics
KW  web analytics
KW  artificial intelligence
KW  higher education
KW  strategic management
KW  reputational capital
JO  Russian Journal of Management
AU  Loskutova, M.A.
PY  2026
IS  
PB  Publishing Center RIOR