TY  JOUR
TI  LIMITATIONS OF TRADITIONAL ANALYTICAL TOOLS (SWOT, PEST, PORTER’S FIVE FORCES) IN LAUNCHING INNOVATIVE PRODUCTS TO THE MARKET
KW  strategic analysis
KW  SWOT
KW  PEST
KW  Porter’s Five Forces
KW  innovative product
KW  product launch
KW  disruptive innovation
KW  Lean Startup
KW  Customer Development
KW  Jobs-to-be-Done
JO  Russian Journal of Management
AU  Nadein, V.Y.
AU  Sergeeva, O.M.
PY  2026
IS  
PB  Publishing Center RIOR