%0 Journal Article
%T LIMITATIONS OF TRADITIONAL ANALYTICAL TOOLS (SWOT, PEST, PORTER’S FIVE FORCES) IN LAUNCHING INNOVATIVE PRODUCTS TO THE MARKET
%A Nadein, V.Y.
%A Sergeeva, O.M.
%K strategic analysis, SWOT, PEST, Porter’s Five Forces, innovative product, product launch, disruptive innovation, Lean Startup, Customer Development, Jobs-to-be-Done
%J Russian Journal of Management
%D 2026
%N 
%P 7
%I Publishing Center RIOR