TY JOUR TI End-to-end integration of ESG principles into the company's marketing strategies KW ESG KW marketing strategy KW sustainable development KW strategic marketing KW ESG marketing KW competitiveness KW stakeholders KW sustainable management KW marketing communications KW sustainable consumption JO Russian Journal of Management AU DASHKOV, L.P. AU Nabieva, A.R. AU Karimov, B.N. PY 2026 IS 14 PB Publishing Center RIOR