@article{Nabieva2026marketing,
author={Nabieva, A.R. and DASHKOV, L.P. and Karimov, B.N.},
title={Marketing and Consumer Loyalty Management in Digital Ecosystems: Theoretical Frameworks and Practical Mechanisms},
journal={Russian Journal of Management},
publisher={Publishing Center RIOR},
year={2026},
pages={449-463},
volume={14},
issue={6},
}