TY  JOUR
TI  DYNAMIC PRICING IN RETAIL TRADE: ALGORITHMS, EFFECTS, AND LIMITATIONS OF APPLICATION
KW  dynamic pricing
KW  retail trade
KW  Big Data
KW  machine learning
KW  data-driven management
KW  pricing strategy
KW  price personalization
KW  price elasticity
JO  Russian Journal of Management
AU  Kovalenko, N.V.
PY  2026
IS  14
PB  Publishing Center RIOR