%0 Journal Article
%T DYNAMIC PRICING IN RETAIL TRADE: ALGORITHMS, EFFECTS, AND LIMITATIONS OF APPLICATION
%A Kovalenko, N.V.
%K dynamic pricing, retail trade, Big Data, machine learning, data-driven management, pricing strategy, price personalization, price elasticity
%J Russian Journal of Management
%D 2026
%N 14
%P 10
%I Publishing Center RIOR