TY  JOUR
TI  Marketing as a driver of ESG transformation
KW  ESG marketing
KW  sustainable development
KW  ESG transformation
KW  greenwashing
KW  corporate social responsibility
KW  marketing strategies
KW  competitiveness
KW  responsible consumption
JO  Russian Journal of Management
AU  Nabieva, A.R.
PY  2026
IS  14
PB  Publishing Center RIOR