TY  JOUR
TI  GOVERNMENT PROGRAMS AS A TOOL FOR BUILDING THE BRAND OF THE NATIONAL EDUCATION SYSTEM
KW  state programs
KW  strategic planning
KW  brand attributes
KW  education
KW  branding
KW  national system
KW  educational services
KW  government investments
JO  Russian Journal of Management
AU  Troitskaya, N.N.
AU  Sayranova, V.R.
AU  Zaharchuk, A.V.
AU  Kruckovich, O.S.
PY  2026
IS  14
PB  Publishing Center RIOR