@article{Troitskaya2026government, author={Troitskaya, N.N. and Sayranova, V.R. and Zaharchuk, A.V. and Kruckovich, O.S.}, title={GOVERNMENT PROGRAMS AS A TOOL FOR BUILDING THE BRAND OF THE NATIONAL EDUCATION SYSTEM}, journal={Russian Journal of Management}, publisher={Publishing Center RIOR}, year={2026}, pages={483-492}, volume={14}, issue={5}, }