TY JOUR TI THE SCIENTIFIC AND EDUCATIONAL POTENTIAL OF THE UNIVERSITY AS AN OBJECT OF MANAGEMENT IN THE MODERN DIGITAL ENVIRONMENT KW methodology KW assessment KW potential KW scientific and educational potential KW generation of new knowledge KW management of scientific and technological processes at the university KW institutional traps KW institutional dysfunctions KW competitiveness of university activities KW university management JO Russian Journal of Management AU Bariev, R.A. AU Bodyako, A.V. PY 2026 IS 14 PB Publishing Center RIOR