%0 Journal Article %T THE SCIENTIFIC AND EDUCATIONAL POTENTIAL OF THE UNIVERSITY AS AN OBJECT OF MANAGEMENT IN THE MODERN DIGITAL ENVIRONMENT %A Bariev, R.A. %A Bodyako, A.V. %K methodology, assessment, potential, scientific and educational potential, generation of new knowledge, management of scientific and technological processes at the university, institutional traps, institutional dysfunctions, competitiveness of university activities, university management %J Russian Journal of Management %D 2026 %N 14 %P 12 %I Publishing Center RIOR