TY  JOUR
TI  LEVERAGING GENERATIVE ARTIFICIAL INTELLEGENCE TO ADRESS MARKETING CHALLENGES
KW  generative artificial intelligence (AI)
KW  machine learning
KW  predictive analytics
KW  personalization
KW  user experience
JO  Russian Journal of Management
AU  Diesperova, N.A.
PY  2025
IS  13
PB  Publishing Center RIOR