TY  JOUR
TI  SALES SCRIPTS AS A TOOL OF ADAPTIVE MARKETING IN THE CONTEXT OF DIGITAL TRANSFORMATION
KW  adaptive marketing
KW  digital transformation
KW  sales scripts
KW  personalization
KW  CRM systems
KW  speech models
KW  consumer behavior
KW  sales funnel
KW  call-to-action
KW  conversion rate
JO  Russian Journal of Management
AU  Aleshin, S.I.
PY  2025
IS  13
PB  Publishing Center RIOR