%0 Journal Article
%T SALES SCRIPTS AS A TOOL OF ADAPTIVE MARKETING IN THE CONTEXT OF DIGITAL TRANSFORMATION
%A Aleshin, S.I.
%K adaptive marketing, digital transformation, sales scripts, personalization, CRM systems, speech models, consumer behavior, sales funnel, call-to-action, conversion rate
%J Russian Journal of Management
%D 2025
%N 13
%P 4
%I Publishing Center RIOR